JerryCo
Monthly SEO Report · October 2026
Your October Search Performance Report
Google showed the site 17,716 times in October, nearly double September. The next step is turning that attention into more phone calls, and the map pack is where that happens.
01The month at a glance
Search is growing again. Calls are the number we are working on.
Six numbers tell the October story. Each is compared with September.
Clicks from Google search
47
Times shown on Google
17,716
Visits from Google search
162
Phone calls (both numbers)
87
Website form leads
5
Google reviews
56 ★ 5.0
The wins
The issue
The fix
02Google search
October was the best month for search clicks since May, and it is climbing.
In June Google re-evaluated sites built on lots of short blog posts and city pages, and clicks dropped for most of the summer. October is the first clear step back up.
Clicks from Google search, by month
Jul 2025 to Oct 2026October: 47 clicks, the highest since May (19, 22, 28, 29 in June to September).
Pages Google showed in search
261from 140
Almost twice as many pages are earning a place in results.
Visits from Google search
How often Google showed the site, every day
September and October. The step up starts in the first week of October.
Bathroom and kitchen searches
Times Alta Casa appeared for a search containing each service.
980 different searches in October, up from 596.
368 different searches in October, up from 242.
Searches that showed Alta Casa most
| Search | Shown | vs Sep | Clicks |
|---|---|---|---|
| alta casaBRAND | 98 | ▲ 10% | 9 |
| alta casa renovationsBRAND | 88 | ▲ 11% | 4 |
| bathroom remodel vancouver wa | 262 | ▲ 75% | 1 |
| bathroom remodel | 53 | ▲ 231% | 1 |
| alta casa renovations portlandBRAND | 40 | = 0% | 1 |
| vancouver bathroom remodel | 39 | ▲ 77% | 1 |
| kitchen remodel vancouver wa | 408 | ▲ 670% | 0 |
| home remodeling vancouver wa | 360 | ▲ 532% | 0 |
Pages people clicked
| Page | Shown | Clicks | Sep |
|---|---|---|---|
| Homepage | 4,623 | 22 | 17 |
| /kitchen-bathroom-remodeling-beaverton-or | 1,692 | 7 | 6 |
| /7-smart-ways-remodeling-affects-oregon-property-taxes-in-2025 | 90 | 4 | 1 |
| /project | 186 | 2 | 1 |
| /about-us | 171 | 2 | 0 |
| /location/beaverton-or | 939 | 1 | 1 |
The Beaverton kitchen and bath page keeps growing and is now the second most clicked page on the site. It is part of next month's plan.
Source: Google Search Console and Google Analytics, October 1 to 31 compared with September 1 to 30, 2026.
03Google Maps
The map pack dipped mid-month and is climbing back.
Every week we search Google Maps from 49 spots around the Vancouver office, about 15 km across. Being in the top 3 at a spot means a homeowner there sees Alta Casa without scrolling.
Average map position, every weekly check
Lower is better · 1 is first placeBathrooms are the planned focus this fall, and the site's pages and posts were built around them. Kitchen rankings had already slipped by October 2 (position 8.2 for “kitchen remodel vancouver wa”, from 3.0 in mid September), and every keyword dipped on October 16. We rebalanced the services, keeping bathrooms first and bringing kitchens back as a strong second, and kitchen recovered within a week (position 4.3 on October 30). Bathroom rankings are recovering more slowly (position 5.6 on October 30, compared with 2.7 in mid September), and broad “kitchen remodel” searches without a city are still well below September. Both are November priorities.
Average position
5.6
Spots in the top 3
17 of 49
Average position
4.3
Spots in the top 3
21 of 49
Bathroom remodeling in Vancouver: you vs the top local competitors
| # | Business | Avg map position | Reviews |
|---|---|---|---|
| 1 | Rapid Bath & Construction | 5.1 | 69 ★ 4.9 |
| 2 | Alta Casa Renovations | 5.6 | 56 ★ 5.0 |
| 3 | JDI Construction | 6.5 | 215 ★ 4.9 |
| 4 | Miller Home Renovations | 6.9 | 202 ★ 4.7 |
Kitchen remodeling in Vancouver: you vs the top local competitors
| # | Business | Avg map position | Reviews |
|---|---|---|---|
| 1 | JDI Construction | 3.0 | 215 ★ 4.9 |
| 2 | Alta Casa Renovations | 4.3 | 56 ★ 5.0 |
| 3 | NW Remodeling Contractors | 4.9 | 54 ★ 4.8 |
| 4 | KC Remodeling | 5.8 | 123 ★ 4.9 |
Where Alta Casa stands
Source: weekly Google Maps grid checks, 7x7 points, 2.5 km apart, centered on the Vancouver office. Competitor figures from the October 30 check. Beaverton is not tracked on the grid yet.
04Calls and form leads
Calls were softer than a strong September.
87 calls came in on the two tracked numbers in October, compared with 120 in September. Form leads held steady at 5.
Calls per week
The slowest week matches the October 16 map dip. Calls picked up again the week after.
The first and last bars are part weeks (September 1 to 6 and October 26 to 31).
Vancouver number
56 ▼ 18%
68 in September
Beaverton number
31 ▼ 40%
52 in September
First time callers
65 ▼ 35%
76% of all calls were answered live
Website form leads
5from 4 in September
- Contact page3
- Homepage1
- /kitchen-bathroom-remodeling-beaverton-or1
Why calls dipped, and what changed
Bathrooms are the planned focus, and the site and Google profile posts lean into them. Kitchen searches dipped along the way: by October 2, Alta Casa had slipped from about 3rd to 8th on the Vancouver kitchen map. We rebalanced the services, keeping bathrooms first and kitchens a strong second, and kitchen rankings recovered the following week.
The tracked numbers count every call, from Google, ads and returning customers alike. Starting in November we are adding a hidden source field to every form so each lead shows where it came from.
Source: call tracking for the Vancouver and Beaverton numbers, and form entries read directly from the website (spam and repeats removed).
05The real issue
Google is only trusting part of the site.
Our October review looked at every page Google knows about. The site has grown large for a local remodeler, and Google is choosing to ignore much of it. That spreads Alta Casa's strength thin.
Pages Google keeps vs ignores
221
pages in Google
385
pages Google set aside
Too many similar pages
About 200 city and style pages repeat the same message with a different town name. Google treats most of them as low value, and that weighs on the pages that matter.
The www address shows a security warning
Anyone who types www.altacasanw.com lands on a browser warning instead of the site. A quick fix, scheduled for November.
Retired project pages
Six old project pages still get visits from Google and now show an error. Pointing them to live projects keeps that trust.
The homepage is slow on phones
Google's phone test scored the homepage between 31 and 56 out of 100 across several runs this week, and the main bathroom page between 37 and 51. Caching and moving the homepage video to a streaming host are the biggest wins.
Source: Google Search Console page indexing report and our October 14 site review. Phone speed from Google PageSpeed Insights, November 2, 2026.
06What we did
October's work, at a glance.
Every change is logged with the date, the page and the reason.
Strategy
- ✓Completed a full search health review of the site: every page, every Google signal, every link pointing in.
- ✓Rebalanced the service structure: bathrooms first, kitchens back as a strong second, garage, basement, ADU and additions back on the site.
- ✓Set the service tiers and competitor watch list (JDI, Amplified Renovations) from our October planning meeting.
Tracking
- ✓Connected calls, website forms, the map grid and Google search data into one monthly report, so every number agrees from month to month.
- ✓Confirmed lead counts from the website forms directly, instead of the analytics estimate that overcounts.
Content
- ✓Added five new bathroom service pages and kept blog and Google profile posts focused on bathrooms.
07The plan
November: fix the trust signals, then build on what is working.
These steps come from the October review and our planning meeting. Larger changes, like merging city pages, only happen after you approve them.
One secure address for every visitor
Visitors who type www see a browser warning. We will route every version of the address to the secure site.
Point old project links to live projects
Six retired project pages still get visits from Google. Redirecting them keeps that trust on the site.
Faster homepage on phones
Turn on full page caching and move the homepage video to a streaming host.
Add GreenSky financing to the site
Financing up to $100,000 helps bathroom buyers say yes on the first visit.
New project photos on the site and Google profile
Two new kitchens and the Hillsboro home addition, as soon as the photo folders arrive.
Grow the Beaverton page
It is the fastest growing page on the site. More projects and reviews can push it higher.
Focus the city pages on real service areas
Merge about 200 thin city pages into one strong page per real market.
Combine overlapping blog posts into guides
About 100 posts get no search traffic. Folding them into ten strong guides helps the whole site.
Review Google profile categories
Check whether recent category changes by JDI and Amplified helped them before we change anything.
What success looks like by the end of January
- Bathroom map position back under 3 in Vancouver
- Kitchen held in the top 5
- Most of the site's pages accepted by Google
- Every lead tagged with where it came from
Coming to this report next month
Google Business Profile results for both locations: calls, direction requests, website clicks and views. Google is reviewing our access request now.